Fiat Reportedly Planning to Launch The Maserati in India
Fiat has been working extremely hard to capture the Indian automobile market. The Italian automaker has already confirmed the launch of two new brands in the span of the next 12 months – Abarth and Jeep. Even though the sluggish market growth and high import duty are known to hinder growth, looks like Fiat is planning big nonetheless.
According to Economic Times, Fiat plans to open exclusive company-owned stores in major cities such as Mumbai, Delhi and Bangalore to sell the high-end sports car Maserati. It is a 100-year old brand and is a part of Fiat’s international luxury portfolio, which also includes Ferrari and Alfa Romeo.
According to the report, teams from Maserati headquarters visited India in recent months and had met with the potential dealers. The annual sales of luxury cars in India stand at just over 20,000 vehicles, or about 1 percent of the total car market.
India already has an array expensive cars including Ferrari, Bugatti, Lamborghini, Bentley, Rolls Royce, and Porsche. All are reporting growth in sales in India, same is expected from Maserati if they launch here. Fait’s current line up includes the flagship Maserati Quattroporte and Ghibli sedans, GranTurismo coupe and the GranCabrio convertible. These cars, if launched in India, are expected to be priced between Rs. 1.5-3 crores.