Volkswagen Apologizes for Emissions Scandal With a Full-Page Ad
Ever since Volkswagen got caught in one of the biggest scandals ever to hit the automobile industry, the company has been apologising profusely with every statement they’ve released. The company, however, wants to reach a wider audience, which is why they published a full-page advertisement in over 30 newspapers across the US. The ad says in large type: “We’re working to make things right.”
The ad continues,”Over the past several weeks, we’ve apologized to you, our loyal customers, about the 2.0L VW emissions issue. As we work tirelessly to develop a remedy, we ask for your continued patience.” VW has yet to come out with a proper way of fixing the cheat devices installed in the thousands of affected diesel vehicles. Over the past few months, the carmaker has issued recalls in the US and several other affected countries.
The ad also includes the company’s ‘goodwill package’ that was announced last week. The carmaker is offering $500 in the form of a Visa gift card to owners of models effected by the scandal. There is also a $500 gift card that comes with the purchase of a new Volkswagen, and three years of no-cost roadside assistance.