The New Audi A8L – A Refreshing Change

Audi India has just launched its much anticipated Audi A8L, their new flagship model. But is it any different than there outgoing model? Here’s what we found out.

The Audi A8L 4.2 TDIq, with the power of 385 Bhp is ‘the Most Powerful Diesel Car in India’ Engine lineup includes one TFSI and two TDI units. The Audi A8L (L referring to the long wheelbase model available in India)

One of the most customizable Luxury sedans  in India with the choice of more than a 100 exterior colors, 23 interior leather colors and 12 wooden inlays. Launched in Mumbai on the 4th of May, with prices starting from a whopping INR 11,295,000 for ex-showroom Delhi and at INR 11,143,000 for ex-showroom Maharashtra.

Audi India was the first luxury car manufacturer to cross the 10,000 sales mark in not only the calendar year, but also in the financial year. With one of the most extensive lineup of cars, ranging from Audi Q3 to Audi R8 V10, Audi India is leading the sales volume over its competitors Mercedes Benz and BMW.

The Audi A8L required a much needed change. The major complaint faced by the outgoing Audi A8L model was that it resembled too much to the Audi A6, which isn’t necessarily a bad thing.  However, when you’re spending more than double the amount, then the need for the little extra does matter. Its main rivals have all released their refreshed models – the Mercedes launched its S Class and the BMW launched its 7 Series.


Customized Luxury:

An important USP of the new Audi A8L is the ‘Audi Exclusive’ which offers customers countless combinations – close to ‘infinite’ customization options

interior-704x396Innovative Matrix Headlamps:

The most important highlight of the new Audi A8L is the Matrix Headlamps, a first by any luxury car manufacturer. Delivering a phenomenal 966,105,422 different illumination configurations.


New Bitmap ImageThe new Audi A8L has undergone the largest update in its history. The engine hood, the single-frame grille and the front bumper are even more sculptured, while the straight lower edges on the headlights give its face a more eye-catching look.

Driving Experience:

The new Audi A8L has one TFSI petrol engine and two TDI diesel units. The 4.0 TFSI accelerates the new Audi A8L from 0 to 100 km/hr in 4.6 seconds.


There are many additional luxury features from which to choose- from the Rear Seat Executive package and Bang & Olufsen Surround Sound System to Park Assist, Surround View Camera, panoramic-sunroof, air ioniser, head-up display, Audi Wireless Internet Access, among others.


The new Audi A8L is 5.14 meters long, has a wheelbase of 3.12 meters, is 1.95 meters wide, and 1.46 meters tall.

The Audi A8L is ready to give a tough competition to its other German rivals i.e. Mercedes and BMW, and is one of their most extensive design changes in a long time.

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