Audi India Announces Price Hike Effective January 1, 2014

Audi has announced an increase in price across its model range available in India, effective January 1, 2014. The increase would range from 3 to 5 percent.

While Audi has exhibited a strong sales performance in 2013, the overall market scenario has remained challenging. Various economic factors have put pressure on our business model and resulted in the necessity to increase our prices. Continuing our focus on the customer, we have ensured that the impact is as minimal as possible. Additionally, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive,” said Joe King, head, Audi India.

Audi has sold 1,002 units in October 2013, a growth of 17.8 percent (October 2012: 850 cars). Sales for the January-October 2013 period stood at 8,393 units, a growth of 15.4 percent (January- October 2012: 7,267 units). Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 30 centres.

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