Italian Superbike Brand Benelli to Come to India
DSK MotoWheels announced that it will bring the Italian bike legend Benelli to the Indian two-wheeler market. DSK Motowheels will assemble and launch a portfolio of five bikes by December 2014. DSK Motowheels has formed another entity called DSK Benelli (it also sells Hyosung bikes under DSK Hyosung brand), which it will use to assemble and distribute the Italian bikes in India.
The five bikes that will make their way to Indian shores include the TNT 302, TNT 600 GT, TNT 600 i, TNT 899, TNT 1130R. Prices for the Benelli motorcycles haven’t been announced yet as it was just an unveiling.
Benelli is already present in over 30 countries and boasts of racing heritage unmatched by any other brand. The company was looking to enter the Indian market for a long time now and has finally found a partner in DSK Motowheels. Mr. Frank Zhuang, Board Director of Benelli QJ SRL who was present at the historic tie-up announcement said “After establishing our footprint in nearly 30 countries like Italy, Germany, France, China, UK, USA, Australia and Spain to name a few, we now wish to introduce some of the world’s best designed and performing superbikes to the second largest two wheeler market in the world. The Indian two wheeler market is growing at a volume of 10-12% and is set to achieve a size of 21-23 million units by 2015-16.”
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