Tata Launches ZEST, its New Compact Sedan
Tata Motors Ltd. yesterday launched Zest, its first offering in four years, in a bid to regain market share and plug losses in its domestic business.
Zest is a compact sedan built on a new platform and, in a departure from previous models. It boasts of user-friendly features such as its touchscreen control panel.
The factory gate price in Delhi, before taxes, for the base level, petrol variant of the Zest is Rs 4,64,000, while the top-end variant costs Rs 5,99,000, said Ranjit Yadav, Tata Motors head of passenger vehicles.
This is the beginning of a brand new generation of Tata cars. The Zest retains the carmaker’s design language but is a lot more stylish and upmarket. Top-spec models even get daytime-running-lights.
The interiors, which were generally considered Tata’s shortcoming, are now better built and a massive improvement over previous products. There’s a dual-tone dashboard and plenty of equipment for the customer. The infotainment system even adds a touchscreen on the top variant.
On the engine side, the Zest is powered by the new Revotron 1.2-litre turbocharged petrol engine that makes 88.7 bhp and 14.27 kgm of torque and comes mated to a five-speed manual transmission. It comes with three driving modes – Eco, City and Sport.
The Zest also gets the familiar 1.3-litre Fiat-sourced Quadrajet diesel engine that comes in two states of tune – 74 bhp (only on base trim) and 89 bhp. Importantly, on top of the manual gearbox, it comes with an automated manual transmission (AMT) option.
Tata also has another ace up its sleeve, with the Zest being the only diesel automatic car in this segment, and the cheapest diesel automatic in the country, rivals such as the Maruti Suzuki Swift or the Grand i10 will have to give some serious thought to the competition they are about to face.